Compelling Perspectives: Year Two
Brand Identity and Print, Digital and Environmental CollateralCompelling Perspectives—a speaker series that focuses on topics of societal importance and provides a forum for respectful discourse across a range of views—kicked off its second year with graphics that built on the identity I developed for its launch.
This is an ongoing project—check back in for updates!
Building on the Existing Identity
The goal for this year’s work was to build on the identity created for Compelling Perspectives’ launch in 2023—with typography and palettes that push the boundaries of the identity and reflect the series’ theme for the year.
2024 – 25’s topic of discussion has been ‘The Role of Media in Contemporary Society’, and this year’s events have included talks by journalism heavyweights Katie Couric and Marty Baron.
Typographic System
The typographic system uses bold typography with phrases stacked and into interesting shapes as a nod to how these critical issues are ever present and constantly in flux.
Motion Graphics
Motion graphics feature phrases that speak to disinformation and misinformation, which are animated to zoom in—nodding to the fast-paced churn in the media landscape. The topic of discussion is also reflected in the use of a strong red, black and white colour palette—a reference to traditional forms of media.
Leveraging Social Media
Instagram is one of the channels via which we make current students aware of the series and its upcoming programming. These are some of the panels from the Instagram story announcing Katie Couric’s event.
Event Graphics
At-event graphics carry forward the bold, interlocking typography that the series’ visual identity is grounded in, and pair this with vibrant, over-saturated, layered images designed to feel like a hazy, low-fi celluloid space—an aesthetic that speaks to both traditional and non-traditional forms of media.
Traditional v Nontraditional Media
The at-event graphics for the speaker(s) presenting nontraditional media’s perspective were built using the same base as the graphics created for the events focused on traditional media. From there, different colour and texture distortions were applied to create assets that skewed more ‘digital’—nodding to platforms like TikTok.
The collage by artist Andrei Cojocaru that was featured in the series’ launch materials continues to be used as an element in this year’s work.
In September 2024, Compelling Perspectives welcomed Katie Couric, award-winning journalist, New York Times best-selling author, groundbreaking news anchor and founder of Katie Couric Media, who shared insights on the role of media in contemporary society. I worked on the title graphics and the on-stage elements seen in this video, which was produced by Dan Collins.
My Role
Identity design, collateral design (print and digital), motion graphics (design and production) and project management.