Compelling Perspectives

Brand Identity and Print, Digital and Environmental Collateral

Compelling Perspectives is a speaker series that focuses on topics of societal importance. It aims to provide a forum for respectful discourse across a range of views.

As someone who believes that words and dialogue have tremendous power to do good, having this project assigned to me was incredibly exciting. I’ve developed this (ongoing) series' visual identity and all associated collateral—which spans everything from a website to social media to emails to promotional gfx (print and digital) to environmental gfx (print and digital) and beyond.

This is an ongoing project—check back in for updates!

Visual Identity

My work began with creating a flexible visual identity system for the series.

“Flexibility” was key—to allow the look and feel of communications to evolve as the series grows to include various kinds of programming over time. The different elements in this system— typography, colour, texture, photography and illustration—can be used in various configurations based on how / where they’re being applied.

Typography

Classical serif and contemporary sans-serif typefaces are paired together to signal the coming together of worldviews. I established rules around which typefaces should be used for which pieces of information. And in contrast, I allowed for flexibility in application of colour and orientation—so the system adapts to various media and formats.

Colour, Texture and Imagery

Colours are from Lehigh University's lesser used secondary palette—so the series feels grounded in the university's identity, and, at the same time, feels like something new. Texture and imagery are used to evoke grit— integrating the complex nature of the topics of discussion into the graphics for the series.

Series Collateral

Compelling Perspectives was launched via social media—with an Instagram story that announced the series and the inaugural speaker. The goal was to leverage this platform to communicate with students and create excitement around the new series. (It worked!)

Other collateral for the series has included its website, posters, promotions created for digital displays around campus, emails, news stories, printed programmes and all materials the events’ stage setting.

I created motion graphics to promote the series, which features a collage by artist Andrei Cojocaru. (The same collage also features in other collateral for this series.)