SriMan Trust
SriMan Trust provides 360° individually customised support to academically motivated students who identify as low-income—allowing them to purse their studies and realize their dreams. Through this process, the Trust impacts their families and society at large.
This is an ongoing project—check back in for updates!
The Trust's identity reflects their work in nurturing and empowering their scholars.
The palette is composed of deeper colours, lighter neutrals and bright accents.
The book + plant motif from the primary logo can also be used independently as a secondary logo.
I explored a number of avenues when creating the Trust's logo—from the most straightforward wordmarks to more involved graphic motifs. The option that emerged the winner was the one that I think of as the "happy medium."
Iterations in my quest to find a colour palette that balanced 'support for young scholars' with 'knowledgeable and responsible.'
My Role
Identity design and creation of collateral.
This project is on-going—check back in for updates!