Research at Lehigh
DIGITAL CAMPAIGNSLehigh University is an interdisciplinary, (R2) research institution. This page highlights some of the pieces I’ve created to present their researchers’ work in visually rich and engaging ways—for digital distribution to different demographics.
Data Driven
As a designer, the thing I like most about social media is that it gives you the ability to try different things with relative ease—and then see, within hours, see actual data about how the work played with your audience.
I created these single-panel Instagram stories to see how the same research news stories perform when presented as, essentially, posters (one panel with headline and pithy copy) vs long-form (multi-panel, where copy is an abridged version of the full news story.)
These approaches are currently being A/B tested—outcomes to be added to this page in the coming weeks!
Drawing In (Prospective) Student Researchers
In addition to their graduate-level research opportunities, one of Lehigh’s USPs is that they provide undergraduate students a wide variety of research opportunities beginning as early as their first year. To me, this is incredibly cool and I like getting the information out there as much as I possibly can.
My approach to communicating with this audience is anchored in showing them the people and the labs—so they can picture themselves at Lehigh.
The Lehigh Research Review on Instagram
The Lehigh Research Review is an annual, university-wide, topic-driven publication that offers a comprehensive overview of research at the university.
In addition to collaborating with Lehigh’s creative director, Kurt Hansen, on the printed magazine, I work on promoting each issue on social media—using short teasers and deeper-dives.
Improvising as Needed
Instances where creating an abridged-for-Instagram version of a news story starts to read a little dry will happen from time to time, even with the most compelling research. To ensure readers are engaged, I leverage entry-points, colour and animation to create a dynamic visual experience that quickly communicates the focus of the research.
My Role
Concepts, copywriting and/or copy editing, design and animation